ALTERING REALITY WITH “SPECIAL EFFECTS” FILTERS

Did you ever put colored “special effects” filters over your lens when shooting with a film camera? I guess we could call it “before” effects? Do you think it’s wrong to distort what a scene really looks like?

Since the transgression into the digital age of photography special effect filters over a lens are not as commonly used. I suspect, though, that there are very few images in the professional digital world of photography that have not been altered in some way through an “after” effects computer program such as AdobePhotoshop.

This recent photo was taken for Minto Communities of their new entryway to the Latitude Margaritaville Community in Daytona Beach, Florida. Unfortunately, we were up against a dismal cloudy, rainy day, and an impending advertising deadline. Rather than pack up and leave, we shot without any “before” filters over the lens. In an effort to salvage the image afterwards we digitally cut around the lighthouse, trees, popped in a new sky, pumped up highlights, shadows, color, and contrast.

Do you think we altered reality too far with “after” effects or is it the same as putting a “before” filter over the lens?

A Client’s Pre-Shoot Checklist for Architectural Photography

A Client’s Pre-Shoot Checklist for Architectural Photography

A comprehensive pre-shoot checklist by an architectural photographer.There are a lot of moving parts when it comes to planning your architectural photoshoot. With so much on your plate, it’s easy to forget the details that make all the difference on the day of your...

How Architectural Photographers Can Use AI Editing

How Architectural Photographers Can Use AI Editing

Is Photoshop AI The End of Architectural Photography? We believe in keeping our work fresh by staying current on the latest and greatest technology. Our retouching team decided to see how we could use the new Photoshop AI tools to benefit our architectural photography...